Buying.com is a company that aims to reshape the landscape of e-commerce the same way the last generation of companies did. We believe that there are new business models, new ways of distribution, more effective methods of leveraging purchasing power, and efficiencies in logistics and backoffice operations that can help power the next wave of e-commerce. E-commerce, in its current form, involves many moving parts including
storefront creation, backoffice operations, purchasing, fulfillment, distribution and more. This begs the question—is there a more vertically integrated, efficient solution that improve the economics of e-commerce. The answer is a vociferous—YES.